NBCUniversal and Universal Pictures hosted the ReBUILD LA event to support 230 families affected by wildfires in Los Angeles. Key partners included Habitat for Humanity LA and Alpha Kappa Alpha Sorority, Inc.®, which helped distribute essential goods such as bedding and kitchen supplies generously donated by Amazon. The event coincided with the premiere of Wicked: For Good, tying the film’s themes of compassion to real-life aid.
Held at Universal Studios, the initiative went beyond immediate support, offering families long-term recovery resources. Habitat for Humanity provided information on rebuilding programs, while volunteers helped foster community connections. This model aims to promote future corporate and community partnerships in disaster relief, ensuring sustained support for those impacted. Overall, ReBUILD LA exemplifies how corporate social responsibility can lead to meaningful community impact.
